These tools can have a learning curve depending on which software you choose, so keep that in mind before you commit. Give yourself enough time to play around with software before your project deadline. You can also find an online walkthrough to explain the best ways to use the software. Choose video editing software that doesn’t have too many complex features and one that will give you a tutorial. If you’re brand new to video editing, it’s best to start simple. Here are some features to consider when choosing your free video editing software. Once you know what you want to create, sorting through the noise is easier. Are you making short-form ads for Instagram Stories? Are you creating Google ads, Facebook banners, or on-site product pieces? Different content requires different features, so make sure you know what you’re looking for. The first step is to figure out what you want your content to look like. There are so many different programs to choose from and even more features to consider. What Features to Look For in Free Video Editing Softwareįree video editing software can help you to create stand-out video content for your e-commerce platform. Want to find out how to get started with video marketing? With just a few simple tools you can maximize your conversions and extend your reach online. This offers new value to your consumers that static content misses. With well-edited videos, you can showcase the way your products move, answer FAQs, make your own promotional videos, highlight customer reviews, and give live product demos. Likewise, 43% of consumers want to see content that gives them clear information on the next steps they need to take in order to purchase.įree video editing software can help you speak to this growing demographic and introduce your products to their vast sales funnel. The CMO Council, a marketing research firm, found 48% of consumers want to see content that reflects products or services they are already interested in. So, what are these consumers looking for? In fact, it’s estimated that users spend almost 100 minutes a day watching online video content. This tells us the public is interested in video content and is searching for it every day. Youtube is the second-most trafficked site on the internet, coming in right after Google. They also want to know what other people think of it, so posting reviews and demos can be a great way to target those audiences. Customers appreciate being able to see a product in action. Video content can help you display your products in new and inventive ways. How to Use Free Video Editing Software to Help Your E-Commerce Site Once you know what you need, it will be much easier to find the tool that suits your verticals. It’s important to figure out what kind of features you’re looking for, whether that be short-form, DIY social videos, product testimonials, online ads, or animated clips. That being said, there are many free tools with equal or greater editing options as paid tools. If you’re a beginner, there are tutorials and walkthroughs that can get you started. These free versions allow you to test out paid products and see how they work. This is a great way to test out content types and figure out the design direction for your videos. Many paid tools have impressive free versions, so you can use your favorite software without paying a subscription fee. Free video editing software has come a long way since its inception, and the latest platforms are incredibly versatile. Is Free Video Editing Software as Effective as Paid Tools? If you’re not sure about product videos for e-commerce, or you don’t know where to invest your money, then free video editing software is a great place to start experimenting. These days, you can create high-quality, engaging video content that converts without paying the high sticker price of big-name software. Free video editing software has become increasingly popular in recent years, and the perks of the programs are always evolving. There are many ways to edit your videos for free. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product, compared to static images. High-quality video content is a great way to showcase products professionally in an e-commerce store.
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1/25/2023 12:21:17 am
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